If you want to impact your customers in a positive way and improve your sales, think about marketing your business via videos. Before you jump in with both feet, however, you need to learn what others have found to work so you can get the best results possible. The piece that follows is a great place to get started.
It is not likely your customers will want to watch videos that are more than 20 minutes long. If you are taping a demo of your product, do it in 20 minutes or less. If, on the other hand, you are just talking to the viewer about information, keep it under ten minutes.
Few marketing tactics are as effective as video clips. You can ask for questions or comments and respond to these in short videos. You should try giving away some freebees to customers that ask questions.
Use graphics from your website, or a screenshot of your web pages, when making your video. This allows users to see the setup of your website. Screenshots are also popular when making a demonstration video. Just save your screenshot to your desktop and then pull up a video editing program. This will allow you to place the picture inside the video.
If buyers find your products hard to use, develop a video that can explain the process. You can show them step-by-step how to do it and get new customers this way as well.
Teams create amazing videos. Don’t limit your search for teammates to coworkers. You may find that there are plenty of friends, family members or peers who are willing to contribute. Most people will happily agree to help in exchange for seeing their name in the final credits.
Video marketing is the ticket to increasing your traffic and sales. You have to know what you’re getting into, though. Use the advice above to keep the information fresh and integrate it into your video marketing strategy.
